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Inspired by her own breast cancer diagnosis, Carly Guerra created SAVOIR. Carly received her shocking diagnosis and amidst her fears of whether she was going to live, and if this disease was going to strip her of her womanhood, Carly began to question the safety of the beauty products she had been using on her body for years. Worried they could be the cause of her diagnosis, she searched for a clean, safe, non-toxic product to purely moisturize her breasts (and not lift, firm or alter her skin) and to her surprise no such product existed.

It was through this experience that SAVOIR was created, the world’s first beauty breast serum specifically formulated for women’s breasts and with non-toxic ingredients. Using a patent-pending parsley ferment, an ingredient dear to Carly’s family and her grandmother Rose, who was also impacted by breast cancer, Carly created SAVOIR for women all over the world to have something that was beautiful and luxurious to moisturize their breasts with that they could feel confident was safe, non-toxic, and clean.

Through Carly’s breast cancer journey, she couldn’t help but feel a loss of her femininity and womanhood as she spent months in and out of hospitals and doctors’ appointments, and fearing the loss of her most feminine attributes including the potential loss of her breasts. By creating SAVOIR, Carly wanted to give women this feeling of sensuality and femininity in a luxury product that they could rest assured was safe to use on their breasts. SAVOIR is also a product that inspires women to prioritize their breast care, and conduct daily self-breast exams following the SAVOIR Breast Care Ritual.

Carly’s goal with SAVOIR is to change the conversation around women’s breast care and provide a beautiful moisturizing product specifically designed for the skin that makes up women’s breast, that is safe, clean and non-toxic. SAVOIR inspires women to “be in the know” of the safety of the beauty products they are applying to their breasts, and to be proactive with their daily breast care and self-breast exams using the SAVOIR breast care ritual.